Yes, We Use AI (A Lot) — And We’re Not Sorry About It!
That’s right — we’ll admit it up front. At Amplify Merch, we use AI… a lot. From making our website run smoother to keeping scam bots off Instagram, AI has become one of our favorite behind-the-scenes tools. It helps us move faster, stay creative, and keep things running even when we’re asleep.
We use AI to automate website tasks, format outlines, and even help us sound a little nicer in our writing (hey, everyone needs an editor sometimes). It also helps us pull useful data from the web about our vendors, local shows, companies, and bands — things like their social media links, websites, and online presence — so we can get to know them better and enhance their listings on Amplify Merch.
Creatively, AI is a total game-changer. We use it to remove photo backgrounds, make a single word pop in a design, or clean up and upscale logos we get from vendors. Sometimes we even use it to dream up completely new versions when inspiration strikes.
On the technical side, we use AI to convert files, enhance images, and even run algorithms that help protect our website and vendors from spam, fraud, and security threats. It’s the kind of digital muscle that quietly keeps everything safe and smooth behind the curtain.
It’s also our secret weapon for comparing ticket prices, finding trending keywords, and writing snappy marketing campaigns, vendor guides, and yes — even the occasional blog post (like this one) when our first draft needs a little extra spark.
And we can’t leave out Harley, our friendly AI-powered website assistant. Harley helps answer questions, guide visitors, and keep our online storefront running smoothly 24/7. Meanwhile, Harley is also hard at work on Instagram, sorting fake messages and spam while we catch some sleep.
And just to clear things up — we’re not ignoring your messages on Instagram or social media. Those messages are super important to us! But there was a time when we’d get dozens of scam or pornbot messages a day, and honestly, that’s just not an efficient use of anyone’s time. Running a band, business, or charity takes focus, effort, and attention. If AI can take a few distractions off our plate, we’re all for it.
Life is too short to read twelve fake “hey baby, want to chat?” messages before your morning coffee. Trust us — those bots are way scarier than our uses for AI.
And it doesn’t stop there — we use AI for personal stuff, too! From finding properties and building budgets to formatting recipes for our upcoming recipe book (no, it doesn’t “write” the recipes), AI helps us stay organized in and out of the office.
We know AI isn’t perfect — it can’t do “everything”. But it’s here to stay, and we’re not afraid to embrace it.
At Amplify Merch, we believe in working “smarter”, not harder — and AI helps us do exactly that.
AI can’t replace people, passion, or creativity — but it sure helps us keep the show running.
